Your LinkedIn Profile, Your Second CV

Don’t underestimate the power of the LinkedIn profile!

I can’t begin to tell you the importance of having a LinkedIn profile these days, everyone has one and (almost) everyone needs one! Being our Social Media & Resourcing Manager, I view A LOT of profiles every week, and one of my ‘pet peeves’ (is when I do come across someone that is actually looking for a new career) is how poorly put together some of their profiles are!

I’ve seen some amazing LinkedIn profiles in the past, filled to the absolute brim with recommendations, endorsements, awards, projects, etc, and most of those people are securely locked into jobs that they may never leave!

If you are a job seeker reading this and know that your LinkedIn profile is lacking then you need to make use of these tips that I’m about to give you! Let’s begin:

1. Keywords, keywords, keywords! – This is absolutely imperative if you want to be viewed by potential Employers and Recruiters! First, create an ‘elevator pitch’ in the summary box at the top and target it at the people that you would like to see it (e.g. “I’m a versatile and highly skilled Mechanical Design Engineer seeking work…etc, I can bring value to…”), you want this to be about 4/5 lines long. The second paragraph is where you can add in your skills / specialties / keywords. For example, “whilst working at **** I used the Revit CAD package, which assisted me while designing ****”….etc. Placing your main skill in the headline box helps a lot as well! Get the picture?

2. You did what and where?! – Make sure you include (almost) everywhere that you have worked and give it a decent description (tasks, projects, etc). You really don’t need to include that tea making job you had when you were 15…

3. School anyone? – Another one that I (don’t) see on candidate profiles, missing education and certifications! This is especially important if (for example) you have a Degree! This could be the make or break when it comes to a Recruiter contacting you or not. Let’s go back to our Mechanical Design Engineer from above, he went to University and received a 2:1; the client are looking for someone with at least a 2:2, so he’d be perfect! But wait, he hasn’t listed this on his LinkedIn profile, which is going to instantly turn whoever is on his profile away! Certifications wise, if (for example) you’re a Project Engineer / Manager and have a Prince2, get it on your profile! Shout your qualifications loudly and proudly!

So, that’s that! More to come soon about LinkedIn and social media in general; we haven’t even scratched the surface with the above!

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